La norme ISO 9000 en Chine : Une approche interculturelle (Espace interculturel Chine-Europe) (French Edition) Book PDF, ePub eBook

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Book Descriptions:
Enthousiasmées par la mondialisation, beaucoup d’entreprises chinoises se sont ruées vers la certification ISO 9000, sans trop se soucier de ce que peut impliquer cette norme. Mais tout modèle de management est basé sur un certain mode de pensée. La norme ISO 9000 considérée souvent aveuglément comme faisant partie des normes internationales est en réalité associée aux produits issus des pays industrialisés, imprégnés d’esprit occidental. Ainsi, la norme ISO 9000 représente pour nous un excellent lieu d’affrontement d’une part entre le management traditionnel et le management moderne, et d’autre part entre la culture chinoise et la culture occidentale. Nous espérons, à travers notre recherche, apporter des réflexions sur les enjeux entre la mondialisation et la culture, sur les changements qui s’opèrent en Chine ainsi que sur la relation entre le management et l’écriture.

La norme ISO 9000 en Chine : Une approche interculturelle (Espace interculturel Chine-Europe) (French Edition) by Ye Jianru et Zheng Lihua

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