L'environnement : approches lexicales et discursives: Le discours et la langue (French Edition) Book PDF, ePub eBook

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Book Descriptions:
Présentation du dossier - Émilie Devriendt Le vert est dans le nucléaire. Cet ouvrage comprend les chapitres suivants :

1. L’argument écologique dans la communication publicitaire d’EDEDF (1986-2011) - Valérie Delavigne & Laurence Vignes
2. Le « greenwashing » : lexique et argumentation - Élodie Vargas
3. Voiture verte » : l’argument écologique à contresens dans les discours publicitaires (2007) - Laurence Vignes
4. Des valeurs axiologiques au service de la publicité, ou comment rendre un produit nettoyant écologique - Beatriz Sánchez Cárdenas & Pamela Faber
5. Analyse discursive de la formule obsolescence programmée : entre passivation et agentivité - Nataly Botero : Constitution ou « label qualité » ? Le cas de la constitutionnalisation de la formule développement durable - Arthur Joyeux
6. Quand l’eau fait la loi : de l’eau-ressource à l’eau-territoire (1898-2006) - Yves-François Le Lay, Émeline Comby, Stéphanie de Carrara & Serge Heiden
7. Tsunami : un emprunt scientifique et ses effets anxiogènes - Jean-Marc Sarale & Agnès Steuckardt
8. Pour une lexicologie philosophique de l’environnement - Marco Fasciolo
9. VARIA Mise en texte de la parole populaire et discours rapporté dans trois romans négro-africains - MBOW Fallou

L'environnement : approches lexicales et discursives: Le discours et la langue (French Edition) by Émilie Devriendt

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