Nachhaltiges Management und Konsumentenverhalten: Sales Management in der Konsumgüterindustrie (German Edition) Book PDF, ePub eBook

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Book Descriptions:
1. Aufl., Die ökologischen Probleme der Gegenwart zwingen zu gravierenden Änderungen industrieller Produktionsprozesse wie privater Konsumstile. Ingo Balderjahn entfaltet, was das für die klassischen unternehmerischen Handlungsfelder wie Führung, Planung, Strategieentwicklung, Organisation und Marketing bedeutet.

Jedes Kapitel wird durch eine Lernzielformulierung eingeleitet und durch eine Lernstandskontrolle in Form von Wiederholungsfragen abgeschlossen.

Nachhaltiges Management und Konsumentenverhalten: Sales Management in der Konsumgüterindustrie (German Edition) by Ingo Balderjahn

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