Data Warehousing And Business Intelligence For e-Commerce (The Morgan Kaufmann Series in Data Management Systems) Book PDF, ePub eBook

Join our eBook service for unlimited books & audiobooks. Get a free 7 day subscription! ↓↓↓↓↓


Book Descriptions:
You go online to buy a digital camera. Soon, you realize you've bought a more expensive camera than intended, along with extra batteries, charger, and graphics software-all at the prompting of the retailer.

Happy with your purchases? The retailer certainly is, and if you are too, you both can be said to be the beneficiaries of "customer intimacy" achieved through the transformation of data collected during this visit or stored from previous visits into real business intelligence that can be exercised in real time.

Data Warehousing and Business Intelligence for e-Commerce is a practical exploration of the technological innovations through which traditional data warehousing is brought to bear on this and other less modest e-commerce applications, such as those at work in B2B, G2C, B2G, and B2E models. The authors examine the core technologies and commercial products in use today, providing a nuts-and-bolts understanding of how you can deploy customer and product data in ways that meet the unique requirements of the online marketplace-particularly if you are part of a brick-and-mortar company with specific online aspirations. In so doing, they build a powerful case for investment in and aggressive development of these approaches, which are likely to separate winners from losers as e-commerce grows and matures.

* Includes the latest from successful data warehousing consultants whose work has encouraged the field's new focus on e-commerce.
* Presents information that is written for both consultants and practitioners in companies of all sizes.
* Emphasizes the special needs and opportunities of traditional brick-and-mortar businesses that are going online or participating in B2B supply chains or e-marketplaces.
* Explains how long-standing assumptions about data warehousing have to be rethought in light of emerging business models that depend on customer intimacy.
* Provides advice on maintaining data quality and integrity in environments marked by extensive customer self-input.
* Advocates careful planning that will help both old economy and new economy companies develop long-lived and successful e-commerce strategies.
* Focuses on data warehousing for emerging e-commerce areas such as e-government and B2E environments.

Data Warehousing And Business Intelligence For e-Commerce (The Morgan Kaufmann Series in Data Management Systems) by Alan R. Simon, Steven L. Shaffer

From reader reviews:

Douglas Henry:

Do you have favorite book? If you have, what is your favorite's book? E-book is very important thing for us to find out everything in the world. Each reserve has different aim or even goal; it means that e-book has different type. Some people truly feel enjoy to spend their time for you to read a book. They are really reading whatever they acquire because their hobby is reading a book. Think about the person who don't like studying a book? Sometime, man or woman feel need book if they found difficult problem as well as exercise. Well, probably you'll have this Data Warehousing And Business Intelligence For e-Commerce (The Morgan Kaufmann Series in Data Management Systems).

Louise Villanueva:

The book Data Warehousing And Business Intelligence For e-Commerce (The Morgan Kaufmann Series in Data Management Systems) can give more knowledge and information about everything you want. Why must we leave the best thing like a book Data Warehousing And Business Intelligence For e-Commerce (The Morgan Kaufmann Series in Data Management Systems)? Wide variety you have a different opinion about e-book. But one aim that will book can give many info for us. It is absolutely correct. Right now, try to closer with your book. Knowledge or info that you take for that, you may give for each other; you could share all of these. Book Data Warehousing And Business Intelligence For e-Commerce (The Morgan Kaufmann Series in Data Management Systems) has simple shape nevertheless, you know: it has great and massive function for you. You can look the enormous world by available and read a publication. So it is very wonderful.

Aaron Eldred:

The book untitled Data Warehousing And Business Intelligence For e-Commerce (The Morgan Kaufmann Series in Data Management Systems) contain a lot of information on the idea. The writer explains your girlfriend idea with easy approach. The language is very easy to understand all the people, so do not necessarily worry, you can easy to read it. The book was compiled by famous author. The author provides you in the new period of time of literary works. You can read this book because you can keep reading your smart phone, or program, so you can read the book inside anywhere and anytime. If you want to buy the e-book, you can open their official web-site and also order it. Have a nice learn.

Carrie Mathis:

Reading a reserve make you to get more knowledge from this. You can take knowledge and information from a book. Book is published or printed or outlined from each source that filled update of news. With this modern era like today, many ways to get information are available for a person. From media social such as newspaper, magazines, science reserve, encyclopedia, reference book, story and comic. You can add your knowledge by that book. Are you hip to spend your spare time to open your book? Or just looking for the Data Warehousing And Business Intelligence For e-Commerce (The Morgan Kaufmann Series in Data Management Systems) when you desired it?