Das Lächeln von Frauen und Männern in Werbeanzeigen (German Edition) Book PDF, ePub eBook

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Book Descriptions:
Studienarbeit aus dem Jahr 2008 im Fachbereich Medien / Kommunikation - Interkulturelle Kommunikation, Note: 1,0, Europa-Universität Viadrina Frankfurt (Oder), Sprache: Deutsch, Abstract: Das Lächeln ist ein ausdruckstarkes Phänomen in der menschlichen Kommunikation. Eng verbunden mit dem Lachen, dient es weltweit als ein Ausdrucksmittel von positiven Emotionen. Doch nicht jedes Lächeln ist ein positives Signal, es wird auch nicht überall auf der Welt nach den gleichen Regeln gelächelt und vor allem gelten innerhalb einer Gesellschaft nicht die gleichen „Lächelregeln“ für Frauen und Männer. Dies kann sich z.B. in der Analyse von Werbung, die ein Bild einer Gesellschaft entwirft, zeigen.

Das Lächeln von Frauen und Männern in Werbeanzeigen (German Edition) by Benjamin Marienfeld

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