Adgames als Marketinginstrument: Die Eignung von Werbespielen im Internet zur Erreichung marketingpolitischer Ziele (German Edition) Book PDF, ePub eBook

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Book Descriptions:
Studienarbeit aus dem Jahr 2005 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Note: B, -, Veranstaltung: Wissenschaftliches Arbeiten, 29 Quellen im Literaturverzeichnis, Sprache: Deutsch, Abstract: Die vorliegende Arbeit gliedert sich in drei Teile. Im Ersten Abschnitt wird auf die Eigenschaften des Kommunikationskanals Internet eingegangen und die grundlegenden Unterschiede zu klassischen Kommunikationskanälen erläutert. Das zweite Kapitel bietet eine umfangreiche Definition des Begriffes Adgame. Es wird veranschaulicht, welche Faktoren die Stärken von Werbespielen im Internet bestimmen und welche kritischen Aspekte in Verbindung mit deren Einsatz zu beachten sind. Der darauf folgende Abschnitt beschreibt die Rolle von Adgames im Kommunikationsmix, wie sie effizient eingesetzt werden können und welche marketingpolitischen Ziele mit ihnen erreicht werden können.

Adgames als Marketinginstrument: Die Eignung von Werbespielen im Internet zur Erreichung marketingpolitischer Ziele (German Edition) by Christina Oehler

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