"Low-Cost-Airlines vs. "Network Airlines" (German Edition) Book PDF, ePub eBook

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Book Descriptions:
Essay aus dem Jahr 2007 im Fachbereich BWL - Beschaffung, Produktion, Logistik, Note: 1,3, Freie Universität Berlin (Wirtschaftswissenschaften), Veranstaltung: Bewerbungsessay für produktionswirtschaftliches Seminar, 16 Quellen im Literaturverzeichnis, Sprache: Deutsch, Abstract: In den vergangenen Jahren ließen sich im Luftverkehr interessante Beobachtungen machen. Es fällt auf, dass Low-Cost-Airlines immer mehr Marktanteil erreichen, wohingegen Netzwerk-Airlines nicht nur wegen Terror-Anschlägen und Ölpreisen mit sinkender Nachfrage zu kämpfen haben.
Auf dem europäischen Markt stellen Low-Cost-Airlines ein relativ neues Konzept der Fluggesellschaft dar. Tatsächlich gibt es diese Form aber bereits seit den 70er Jahren, anfangs vorwiegend in den USA, in den 80er Jahren auch in Großbritannien und seit geraumer Zeit auch in Kontinentaleuropa. Vom Grundprinzip her kennzeichnen sie sich in erster Linie durch geringen Service (”No-Frills”) und niedrige Preise.
Mit dem Zusammenschluss zu Netzwerken wollen Airlines Angebot und Auslastung verbessern. Daneben spielen vielfach auch juristische Gründe und länderspezifische Fluglizenzen eine Rolle.
Es wird interessant zu beobachten, wie sich dieser Markt künftig entwickelt. Gelingt es den Low-Cost-Airlines weitere Marktanteile zu gewinnen und welche Reaktionen werden die Netzwerk-Airlines auf diese Entwicklungen zeigen?

"Low-Cost-Airlines vs. "Network Airlines" (German Edition) by Steven Klucke

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