Tarife und Tarifeinhaltung im Luftverkehr (German Edition) Book PDF, ePub eBook

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Book Descriptions:
Studienarbeit aus dem Jahr 2004 im Fachbereich BWL - Allgemeines, Note: 1,3, - (FH Stuttgart), 15 Quellen im Literaturverzeichnis, Sprache: Deutsch, Abstract: „Neue Tarife für Lufthansa Flüge nach London: flexibler, günstiger und
kombinierbar“ und „[...] mitgünstigen Tarifen die Welt entdecken“.So lauten aktuelle Pressemeldungen der Lufthansa. Sie versuchen Passagiere zu gewinnen, vor allem Kunden, die sich heute bei der Planung von Reisen mit mittleren und langen Entfernungen immer noch für das Auto entscheiden. Doch was verbirgt sich eigentlich hinter den Tarifen? In folgender Arbeit werden zunächst die wesentlichen Bestandteile eines Tarifs erläutert. Auf Basis dieser Grundlagen folgt die Erklärung der einzelnen Tarifarten. Die Koordinierung der Tarife wird zum einen anhand der Institution IATA erklärt, zum anderen wird auf die Änderung des Marktverhaltens eingegangen und die damit zusammenhängende Liberalisierung der Preispolitik. Verbunden mit der zunehmenden Liberalisierung des Weltluftverkehrs ist die Schaffung potentieller Markteintrittsbarrieren. In diesem Zusammenhang wird auf Computerreservierungssysteme, Reisemittlerprovisionen sowie Vielfliegerprogramme näher eingegangen. Es ist nützlich zu wissen, wie sich Tarife zusammensetzen. Mit ein bisschen Wissen und dem dadurch geschaffenen Überblick über die Tarifstrukturen, lassen sich etliche Tarife umgehen und Flüge können günstiger erworben werden.

Tarife und Tarifeinhaltung im Luftverkehr (German Edition) by Jens Marquardt

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