なぜ、あの企業の「顧客満足」はすごいのか？ あなたがサービス・製品を選ぶ本当の理由 (Japanese Edition) Book PDF, ePub eBook

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Book Descriptions:
なぜ、あなたはあの商品を買ってしまうのか？　どうして、いつも同じサービスを利用するのか？　物欲の時代が終焉した今、顧客が求める「モノ」は進化している。３０年以上、お客様の「不満足」を研究してきた著者が「これからの満足」を語った意欲作。技術力に陰りが見え始めた日本。しかし、どれだけ海外勢が技術力を磨いても、日本には勝てない。なぜなら、真の「顧客満足」という点において、日本人にアドバンテージがあるからだ。ホテル、メーカー、農業、エンターテインメント、鉄道、建設、サービス、美容、士業など、業種・業界を超えた成功事例から、商売の本質に迫る。

なぜ、あの企業の「顧客満足」はすごいのか？ あなたがサービス・製品を選ぶ本当の理由 (Japanese Edition) by 武田 哲男

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