Struktur des Lokal-TV-Marktes in Deutschland, in der Schweiz und in Österreich (German Edition) Book PDF, ePub eBook

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Book Descriptions:
Studienarbeit aus dem Jahr 2003 im Fachbereich Medien / Kommunikation - Medienökonomie, -management, Note: 1,0, Universität Hohenheim (Institut für Sozialwissenschaften, Fachgebiet Kommunikationswissenschaftlen), Veranstaltung: Seminar Lokalfernsehen, 54 Quellen im Literaturverzeichnis, Sprache: Deutsch, Abstract: Schlagworte wie „Globalisierung“ und damit einhergehende „weltweite wirtschaftliche Verflechtungen“, „Internet“, „Europäisierung“, „Medienmultis“, „Global Governance“, „Mobilität“ etc. kennzeichnen die heutige Zeit. Hat lokales Fernsehen da überhaupt noch einen Platz? Auf der anderen Seite heißt es: „Die kommunikationswissenschaftliche Forschung weiß seit langem, dass es die lokalen Ereignisse sind, die die Menschen am meisten interessieren“ (Wolf-Dieter Ring 1 , zitiert nach Scheidt 2003:16). Untersuchungen ergeben, dass lokales Fernsehen bei den Zuschauern beliebt ist. „Lokale Nachrichten haben Konjunktur“ (LfK 2003: 22). Wie hat sich Lokalfernsehen überhaupt entwickelt und wie sieht heute das Angebot beziehungsweise die Struktur des Lokalfernsehmarktes in Deutschland aus? Wo liegen Probleme? Und inwiefern ist die deutsche Struktur mit der in der Schweiz oder in Österreich vergleichbar? Diese Fragen stehen im Mittelpunkt der vorliegenden Arbeit. [...]

Struktur des Lokal-TV-Marktes in Deutschland, in der Schweiz und in Österreich (German Edition) by Julia Völker, Claudia Barthle

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