La comunicazione è integrata o non è (Italian Edition) Book PDF, ePub eBook

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Book Descriptions:
Un libro che nasce per gli studenti del Corso di comunicazione integrata dell’Università di Milano, ma che può essere di interesse generale per chi vuole meglio conoscere i rivoluzionari sviluppi della comunicazione nell’era della globalizzazione.
Il nostro tempo è scandito da messaggi che in precedenza erano intermediati: la centrale telefonica, la posta, il giornale, la tv.
Ora - con skype, whatsup, Facebook, ma anche con Airbnb, bookingcom, Uber - la comunicazione è diretta. Ogni giorno, girano nel web miliardi di mail, e altrettanti sms collegano in rete persone, aziende, cose.
Ciascuno è sempre più in grado di organizzare un proprio “palinsesto” di relazioni, ma l’integrazione è comunque da progettare sempre attorno all’uomo.

La comunicazione è integrata o non è (Italian Edition) by Beppe Facchetti

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