Coca Cola - "Destapa la felicidad": Analyse zweier Werbespots nach dem Modell von Nina Janich (German Edition) Book PDF, ePub eBook

Join our eBook service for unlimited books & audiobooks. Get a free 7 day subscription! ↓↓↓↓↓


Book Descriptions:
Studienarbeit aus dem Jahr 2011 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: 1,3, Universität Potsdam, Sprache: Deutsch, Abstract: [...] Das Marketing von Coca-Cola ist schon seit jeher ein Musterbeispiel für Gute-Laune-Werbung. Slogans wie «Disfrute Coca-Cola», «Todo va mejor con Coca-Cola» und «El lado Coca-Cola de la vida» vermarkten Coca-Cola als Getränk, das für Momente voller Genuss, Glück und Lebensfreude steht. Im Jahr 2009 startete die neue globale Kampagne mit dem Slogan «Destapa la felicidad» für Spanien und Lateinamerika.
Die vorliegende Hausarbeit soll einen Versuch darstellen das Werbekonzept der Coca-Cola Kampagne «Destapa la felicidad» zu analysieren. Dabei werde ich die Werbespots «Un encuentro sobre la felicidad» und «Razones para creer» mithilfe des Analysemodells von Nina Janich miteinander vergleichen. Zunächst möchte ich die Clips analysieren und die Ergebnisse im Anschluss daran synthetisieren.

Coca Cola - "Destapa la felicidad": Analyse zweier Werbespots nach dem Modell von Nina Janich (German Edition) by Christin Lübke

From reader reviews:

Michael Gibson:

What do you think about book? It is just for students because they are still students or this for all people in the world, what best subject for that? Just simply you can be answered for that question above. Every person has various personality and hobby for every other. Don't to be forced someone or something that they don't need do that. You must know how great as well as important the book Coca Cola - "Destapa la felicidad": Analyse zweier Werbespots nach dem Modell von Nina Janich (German Edition). All type of book would you see on many sources. You can look for the internet solutions or other social media.

Ira Gonzalez:

Here thing why this kind of Coca Cola - "Destapa la felicidad": Analyse zweier Werbespots nach dem Modell von Nina Janich (German Edition) are different and dependable to be yours. First of all reading through a book is good but it really depends in the content from it which is the content is as scrumptious as food or not. Coca Cola - "Destapa la felicidad": Analyse zweier Werbespots nach dem Modell von Nina Janich (German Edition) giving you information deeper as different ways, you can find any book out there but there is no e-book that similar with Coca Cola - "Destapa la felicidad": Analyse zweier Werbespots nach dem Modell von Nina Janich (German Edition). It gives you thrill examining journey, its open up your personal eyes about the thing this happened in the world which is probably can be happened around you. You can easily bring everywhere like in playground, café, or even in your method home by train. Should you be having difficulties in bringing the imprinted book maybe the form of Coca Cola - "Destapa la felicidad": Analyse zweier Werbespots nach dem Modell von Nina Janich (German Edition) in e-book can be your alternative.

John Hickman:

Precisely why? Because this Coca Cola - "Destapa la felicidad": Analyse zweier Werbespots nach dem Modell von Nina Janich (German Edition) is an unordinary book that the inside of the reserve waiting for you to snap the idea but latter it will distress you with the secret it inside. Reading this book alongside it was fantastic author who else write the book in such incredible way makes the content within easier to understand, entertaining approach but still convey the meaning entirely. So , it is good for you for not hesitating having this ever again or you going to regret it. This excellent book will give you a lot of gains than the other book get such as help improving your talent and your critical thinking way. So , still want to hold up having that book? If I were you I will go to the publication store hurriedly.

Michael Velez:

Don't be worry if you are afraid that this book will certainly filled the space in your house, you could have it in e-book method, more simple and reachable. This specific Coca Cola - "Destapa la felicidad": Analyse zweier Werbespots nach dem Modell von Nina Janich (German Edition) can give you a lot of pals because by you investigating this one book you have factor that they don't and make an individual more like an interesting person. This particular book can be one of a step for you to get success. This book offer you information that maybe your friend doesn't understand, by knowing more than additional make you to be great persons. So , why hesitate? Let me have Coca Cola - "Destapa la felicidad": Analyse zweier Werbespots nach dem Modell von Nina Janich (German Edition).