Chancen und Risiken der Nachwuchsförderung im Rahmen des Kultursponsoring (German Edition) Book PDF, ePub eBook

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Book Descriptions:
Vordiplomarbeit aus dem Jahr 2006 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: 1,3, SRH Hochschule Berlin (früher OTA), 19 Quellen im Literaturverzeichnis, Sprache: Deutsch, Abstract: Diese Arbeit analysiert das Thema Kultursponsoring unter besonderer Berücksichtigung der Nachwuchsförderung. Untersucht werden soll dabei insbesondere, inwiefern sich Kultursponsoring erfolgreich in den Kommunikations-Mix integrieren lässt und welche Chancen bzw. Risiken sich in diesem Zusammenhang mit der Ausrichtung auf die Förderung talentierter Nachwuchskünstler ergeben. Besondere Berücksichtigung hierbei findet der Bereich Musik, da er in zahlreichen Unternehmen bereits ein fest integrierter Bestandteil der Kommunikationsphilosophie und Marketingpolitik darstellt. Wie die Aufmerksamkeit und das Image der Musik nicht nur innerhalb Deutschlands, sondern auch international für die Marketingkommunikation genutzt werden kann, soll in dieser Arbeit analysiert werden.

Theoretische Grundlage dieser Arbeit bildet das Buch „Sponsoring: Systematische Planung und Integrativer Einsatz“ von Manfred Bruhn (2003).

Chancen und Risiken der Nachwuchsförderung im Rahmen des Kultursponsoring (German Edition) by Stefanie Hartwig

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